Privacy Policy


Individuals have the right to be informed about the collection and use of their personal data under the UK General Data Protection Regulation (UK GDPR). This Privacy Policy discloses the practices of Tidylicious on processing and protecting personal information.

Tidylicious is founded by Hester van Hien. The contact details of Tidylicious can be found at the bottom of this Privacy Policy.

Categories of data obtained
Tidylicious may process the following personal information, because you’ve contacted Tidylicous with a request or an inquiry, or you’d like to book in a service offered by Tidylicious (Free Consultation, Tidying Session or an online workshop).

  • Name, email address, telephone number, home address including post code
  • Any other personal data that you provide yourself

Once a Tidying Session is booked in, the following data will be added to the online KonMari™ portal:

  • Name, email address, country of residence
  • Gender (male, female, non-binary, prefer not to say)
  • Age group
  • Information about the home (who lives there, e.g. family of four, three roommates; who is the client, e.g. mother, one of the room mates; description of the layout of the home).

Tidylicious is founded by Hester van Hien and she’s the only recipient of your personal data.

Tidylicious can be contacted in different ways: email, telephone, whatsapp, in person, and via the online contact form. Personal data provided by you in whatever way you contact Tidylicious, will be stored in a password protected environment. Any personal data that is written down on paper will be transferred to a password protected environment as soon as possible, after which the piece of paper will be shredded.

When you book a Tidying Session, some of your personal data will also be added to the online KonMari™ portal, which is password protected. This portal is run by KonMari Media (KMI). KMI is Marie Kondo’s company and it is a separate entity from Tidylicious. KMI will not use any of the personal data entered on the KonMari™ portal for marketing or any other purposes nor will KMI sell your data to third parties. If you’d like to receive newsletters from KMI, you will need to contact KMI directly.

Tidylicious collects your data for the following purposes:

  • To respond to inquiries and requests.
  • To process orders for Free Consultations, Tidying Sessions, and online workshops.
  • To send information and updates regarding the orders for Free Consultations, Tidying Sessions, and online workshops.
  • To follow up after contact has been established via email, phone, or social media.
  • To keep in touch between Tidying Sessions or online workshop sessions, and to follow up after the Tidying Sessions or online workshops have been completed.
  • To gain a general insight (i.e. not person-specific) into who’s interested in and books the services offered by Tidylicious. This insight might be used to improve our services, plan marketing activities, and improve the website and other channels which Tidylicious uses to reach out to prospects.

Occasionally, Tidylicious might contact you to promote other Tidylicious services other than the services you expressed an interest in.

Lawful bases
There are six available lawful bases for processing. Tidylicious has two legal grounds for processing your personal information:

  1. Consent – When contacting Tidylicious via the online contact form on the website, Tidylicious will ask for your consent to process your personal data in the form of a tick box at the bottom of the contact form. When booking a Tidylicious service (Free Consultation, Tidying Session or online workshop), Tidylicious will send you the Privacy Policy, or a link to the privacy policy, and ask for your consent to process your personal data in the form of a tick box. If you would like to withdraw your consent at any time, you can contact Tidylicious. The contact details are on the website and at the bottom of this Privacy Policy.
  2. Contract – When you book a Tidylicious service (Free Consultation, Tidying Session or online workshop), your information will need to be processed by Tidylicious in order to carry out the services required.

Third parties
Tidylicious does not sell, trade, or otherwise transfer your data to third parties.

Occasionally, at Tidylicious’ discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. Tidylicious therefore has no responsibility or liability for the content and activities of these linked websites. Nonetheless, Tidylicious seeks to protect the integrity of our website and welcomes any feedback about these websites.

Retention period
Tidylicious does not have a set limit on how long your personal data is stored. Tidylicious knows what personal data is being held and why it’s needed, carefully considers and can justify how long personal data is kept, regularly reviews client information and erases or anonymises personal data when it’s no longer needed. Tidylicious has appropriate processes in place to comply with individuals’ requests for erasure under ‘the right to be forgotten’.

Your rights, including withdrawing consent and making a complaint
There are rights available to individuals in respect of data processing. The UK GDPR provides the following rights for individuals:

  1. The right to be informed – Individuals have the right to be informed about the collection and use of their personal data. Individuals must be provided with information including the purposes for processing personal data, retention periods for that personal data, and who it will be shared with. This is called ‘privacy information’. Privacy information must be provided to individuals at the time their personal data is collected.
  2. The right of access – Individuals have the right to access and receive a copy of their personal data, and other supplementary information. This is commonly referred to as a subject access request or ‘SAR’. Individuals can make SARs verbally or in writing, including via social media.
  3. The right to rectification – The UK GDPR includes a right for individuals to have inaccurate personal data rectified, or completed if it is incomplete. An individual can make a request for rectification verbally or in writing.
  4. The right to erasure – The UK GDPR introduced a right for individuals to have personal data erased. The right to erasure is also known as ‘the right to be forgotten’. Individuals can make a request for erasure verbally or in writing.
  5. The right to restrict processing – Individuals have the right to request the restriction or suppression of their personal data. This is not an absolute right and only applies in certain circumstances. When processing is restricted, Tidylicious is permitted to store the personal data, but not use it. An individual can make a request for restriction verbally or in writing.
  6. The right to data portability – The right to data portability allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows individuals to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without affecting its usability.
  7. The right to object – The UK GDPR gives individuals the right to object to the processing of their personal data in certain circumstances. Individuals have an absolute right to stop their data being used for direct marketing. In other cases where the right to object applies, Tidylicious may be able to continue processing if there is a compelling reason for doing so.
  8. Right to withdraw consent – Tidylicious processes your personal data with your consent. On request, Tidylicious can stop processing your personal data after consent has been given. If you would like to withdraw your consent, please get in touch with Tidylicious.
  9. The right to lodge a complaint with a supervisory authori-ty – If you have any concerns about the way Tidylicious is handling your personal information, you have the right to make a complaint to the Information Commissioner’s Office.
  10. Rights in relation to automated decision making and profiling – Not applicable as automated individual decision-making (making a decision solely by automated means without any human involvement) and profiling (automated processing of personal data to evaluate certain things about an individual) are not carried out by Tidylicious.

Tidylicious contact details
Using the contact details below, you can get in touch with Hester van Hien at Tidylicious with any questions or concerns you might have about this Privacy Policy or to assert one of your rights in respect of data processing.

Telephone: 07944 604 806


"Thank you so much. I’m going to sleep now with a grin of satisfaction on my face just thinking of all the tidy clothes in my closet!"

Michèle, Peckham

"Hester is patient but persistent. I was able to get rid of more than I thought I would and it feels great!"

Melanie, Charlton

"I can’t express just how much Hester has helped me so far. It is so much more than decluttering. It also helps so much to let go of the past and move on!"

Rita, Brockley

"I didn’t know I could achieve so much by tidying and storing items in a different yet simple way. The time spent with Hester was both very productive and pleasant. The right comments always came at the right time and the results are amazing. It never felt so easy and effortless to keep my flat tidy, even with a child around."

Maggie, Lewisham